Unconventional Real Estate Selling Tactics You Can Use in Fort Wayne

With all the competition out there, selling your home can sometimes take some strategy and out of the box thinking. Buzz and excitement needs to be created for your home, but it can be difficult to do that when there are a number of other similar homes out there, all similarly listed.

So how do you stand out? Our latest post will discuss unconventional real Estate selling tactics, and how you can use them to sell your home fast!

Throw A Party

One unconventional real estate selling tactics you can use in Fort Wayne is to make your open house fun! How? Throw a party! The people who are coming to your open house, have probably seen others (lots) just like yours. The same boring food, same walk through, same speech. The process can feel stiff, uncomfortable, and not truly showcase the personality of your home. Instead, you might consider doing something a little different. Something fun! Depending on the time of year, throw a backyard bbq. Not only will people feel more comfortable in a more relaxed environment, but they will also get to see how much fun can be had at your house (maybe their new house?) when entertaining! This creates a mental picture, really allowing them to feel at home.

Use an Unconventional, Humorous Ad

Real estate ads tend to be monotonous. All homes are described as “beautiful” or “won’t last long!”, and is seems like most neighborhoods are described as “highly desirable.” So many ads lack creativity, which makes them blend in with all the others. Instead of a generic, boring ad, make yourself stand out by being bold and possibly funny. “Man Cave for Sale, (also Has 4 Bedrooms!)” Even if they aren’t looking for a “man cave’ per se, the ad will stick in their memory, and the use of humor makes you seem human as opposed to the typical, robotic, real estate ads. This unconventional selling tactic is sure to create interest in Fort Wayne!

Big Ticket Items

A new trend sellers are having luck with, is enticing buyers by throwing in a big ticket item. Something they may have always wanted, but most likely not going to buy for themselves. Depending on the location throwing in a boat, hot tub, or even a car can be an option! If it doesn’t make sense to do something that extravagant, consider a new big screen tv, or a “credit” towards furniture. People like to get something for free, even if you have already factored it into your desired sale price. Just make sure any personal items are listed on a separate addendum as to not confuse lenders and mortgage companies.

Get High Tech

Here’s another unconventional selling tactic you can use in Fort Wayne:  Think about hiring a videographer to make a video of your house, but have them make it look like the preview to a Hollywood blockbuster! Or have professional photos taken using a drone. The unique, aerial perspective, will add a whole new dimension! People will also be able to “get a lay of the land.” Don’t forget to showcase the neighborhood, possible surrounding schools, shopping and entertainment close by! Having some great photos of the local area can help potential buyers get a real sense of what living in your home will be like!

Take Your Staging Up A Notch

Most people know you need to stage a home to some extent to really make buyers fall in love. However, by kicking it up a notch, you will make your home absolutely unforgettable. Think about details you would see at a luxury hotel or high-end residence. Hang only the most elegant, fluffy hand towels in the bathroom. Present hors d’oeuvre on an elegant serving tray. Even if these aren’t items you would use in your everyday life, bringing them into your home during these moments will make visitors to your home feel a sense of luxury and refinement.  This will help your home stand out among others they might be looking at.

Have a Sleepover

The last unconventional selling tactic that could pay off big in Fort Wayne:  If you are no longer living in the home, and you have a buyer who is on the fence, offer them the option to spend a night in the home! You could even provide them candles, pizza delivery, and some luxurious toiletries to make your home feel like a place they never want to leave! It can really help give buyers a sense of what living there and waking up in that house will be like!

Are you looking for unconventional ways to sell your Fort Wayne home? Our team continually comes up with innovative strategies designed to sell your home fast! Send us an email here or give our office a call today! (260) 220-8715

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